Post by account_disabled on Jan 11, 2024 4:13:48 GMT
Luxury travelers
google ads targeting - affinity segments
In-market segment targeting
In-market segments are people who are getting ready to purchase specific products or services. People are moved into and out of these categories based on their current shopping behavior, making them great for high-intent prospecting campaigns.
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Trips to Singapore
google ads targeting - in-market segments
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Life event targeting
As you can expect, this is to target people who are currently going through a significant life transition, such as graduating, getting married, or moving.
Examples:
Getting married soon
Recently added dog to household
2. Your data segments
Google has moved away from using the term “remarketing” and renamed this section “your data.” The euphemism is still accurate. Google remarketing (also known as retargeting) is when you show your Google ads to people who already have a relationship with your business.